That they are dependent on word of mouth and that this gives a lot of stress That they have said yes to some clients they shouldn't have and didn't enjoy the work. Leaving them feeling like they are an order taker. That they usually do not appreciate the knowledge and experience that they have. And that they sometimes reduce their pricing to still convert the client. That their potential clients don’t seem to have the right budget for their services. When I follow this up with the question of what they are struggling with the most when it comes to their current clients they say: I want to build a business model with 1:1 services and passive income I want to make £xK months or 5/6 figure years I want to have more joy in my business because I will have projects that will fit better One of the questions I ask my clients in our initial conversation and my market research surveys is this great question from Jonathan Stark: if it would be 3 years from today, and you were looking back over the 3 years, what has to have happened in your life both personally and professionally, for you to feel happy with your progress? What having a clear direction can do for your businessįeeling overwhelmed in your business? Here’s why. Something that you can go back to each time you get shiny object syndrome, something that can be your brand’s true north. As a result, you are missing a clear direction in your business. To me, it sounds like you are overwhelmed with everything that you are ‘supposed’ to do in your business and are unsure of how all the pieces of your brand’s strategy fit together. Only to find out it’s already 4 pm and another day went by without really doing something that is making an impact. ![]() ![]() So you spend some time scrolling through Instagram comparing yourself with competitors, going to their website to see what services they are selling and getting frustrated because you feel they’ve got it all together. ![]() But your current services are not really working so maybe a new service might be the answer? Well, you know you should be working on your visibility and be on social media every day, and you know you need to build an email list, and making passive income sounds amazing so, you kind want to do that as well. It’s Monday morning, and you turn in your computer only to stare at the screen as you’re not sure what you should be doing.
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